Re: Annunciati nuovi prodotti Apple.

Sergio Skellington <sergiomac@mac.com> wrote:

> Apple is targeting $7.8B in revenue and earnings per share of exactly
> $1.
> 
> There is a secret "product transition" that will affect Apple's product
> margins and drop them to about 30 percent, but which CFO Peter
> Oppenheimer can't talk about today. Whether this applies to the Mac,
> iPod, or another category is unclear.
> 
> Regarding the mystery transition, Apple doesn't want to leave a margin
> so high that it creates an "umbrella" for competitors to rest under in
> terms of price; it often releases products at a high price but lowers
> their costs later.
> 
> These state-of-the-art products will have technologies and features that
> others "can't match," Oppenheimer says.
> 
> Gross margins should be about 30 percent as a result of this."

Tradotto, vuol dire che hanno in serbo un prodotto nuovo tanto caro che
venderà poco e ridurrà i margini di Apple?
Oppure che venderanno un prodotto incredibile a prezzo bassissimo,
riducendo i margini?

Si saranno decisi a togliere di mezzo il Mini e a sostituirlo con un
Media Center vero e proprio, con tv digitale, video on demand, router
all-in-one!